A new language for Port Wine, which frees it from excessive solemnity, traditions and prejudices. Reinventing its communication in order to reach new audiences, younger segments and more relaxed consumption moments. Developing an emotional bond between Port Wine and consumers.
“Where do you take your Port?”. More than a question, a provocation. And what if, instead of a safe haven, Port Wine is the journey, a journey at our own pace and to our own taste? This was the concept explored during the campaign, which showed how Port Wine always goes down well with us, wherever and whenever we feel like it.