2020
All

Recicla-te

Client

Lipor

Webite

TV

Social Media

Press

Outdoor Advertising

Radio

Travelling activities

Challenge

Despite all the work LIPOR has done to educate and raise awareness, the recycling statistics are not encouraging. A strong campaign is needed, which holds citizens accountable for their carelessness and calls for a new attitude.

Lipor-1

Solution

The lack of responsibility about recycling is like a serious illness, which shames and harms, but is curable. “Recicla-te” is a website, a motto and a vote of confidence in transformation. From other people’s stories to step-by-step processes to solve the problem, from street screening to distribution of recycling kits, all the messages called for change.

 Vera lipor