Point of sale
Conceive, design and implement communication for the biggest selling Vinho Verde brand in Portugal. Consolidate happiness as brand equity and capital and give it consistency, content and truth. Diversify the type of consumer and consumption moments. Destinations: Portugal, Germany and Brazil.
A three-phase campaign - define, discover, share - whose focus is on happiness and brings consumers together around the experience of this feeling. Casal Garcia invites each of us to discover the cause of our own happiness and wants to continue to be part of it.