To encourage the use of the new Porto Editora app that turns studying into a game. To engage students in this new way of learning, challenge them to download and try the new app. To implement a reward mechanism for using the app.
“Take studying to a new level”. An invitation and a promise: studying can be an enticing adventure that transports us to other worlds. The textbook material comes to life, and is given expression and purpose. The award of weekly, monthly, quarterly and annual prizes and two influencers as allies maintained a permanent incentive to use the app.