2020
All

Vinho Verde Wine Experience

Client

CVRVV

Event

Social Media

Influencers

Challenge

To strengthen knowledge and renown of Vinhos Verdes in Brazil, promoting the collective brand and the various producers. To generate business and local media coverage, winning over consumers, the press and industry professionals.

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Solution

The Vinho Verde Wine Experience was a two-day festival in Rio de Janeiro with a modern, bold and elegant spirit, rooted in the theme of Vinho Verde and the atmosphere of a wonderful city. 20 producers were represented, who provided visitors with tastings, masterclasses, showcookings and live music. The event's success has already justified a second edition, in São Paulo.

VINHO VERDE - MAM - 071120 - MMcom (17 de 367)

Results

In 2020: 888 participants for a total of 900 places

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