To work on the branding for the line of vegan ice creams, consolidating the image of a brand with products of tropical origin and sustainable production. To promote the diversity and authenticity of the flavors, to whet the appetite of lovers of sports and healthy living.
Branding for the seven ice creams in the range: Açaí, Guava, Graviola, Brazil Nut, Cupuaçu, Cashew and Coconut. The concept was developed from the cultural and graphic references from the Amazon, the origin of the product's raw materials. Face, body and textile paintings and other expressions of indigenous art inspired the identity of each of the flavors. The result is an exotic and very appetising visual universe.